In modern society, creativity is becoming an increasingly important aspect of both personal and professional success. With the rise of automation and artificial intelligence, jobs that require purely technical skills are becoming increasingly automated, resulting in an increased emphasis on creative thinking and problem solving. Creativity is the ability to think outside the box and come up with new ideas and solutions to problems. In a world that is constantly changing and evolving, those who succeed are those who are able to adapt and innovate. The value of creativity is not limited to the arts or traditional creative fields; it is needed in fields such as business, technology, and even healthcare. In business, creativity is essential to staying ahead of the competition. Companies that are able to innovate and offer new products or services do well in the long term. Creativity is also important in marketing, where the ability to come up with new and exciting campaigns can play a critical role in a company's success. In technology, creativity is necessary to develop new products and improve existing ones. The most successful technology companies are those that are able to think outside the box and come up with innovative solutions to problems. This applies not only to software and hardware development, but also to product design and user experience. In healthcare, creativity is also becoming increasingly important. Healthcare professionals are constantly faced with new and complex problems, and the ability to think creatively can help them come up with new treatments and approaches to patient care. But the value of creativity is not limited to professional success. Research has shown that engaging in creative activities can have a positive impact on mental health and well-being. Creativity can also help us connect with others and strengthen our sense of community. Unfortunately, many people believe that they are not creative and do not have the time or resources to be creative. However, creativity is not limited to the arts or traditional creative fields. It can be as simple as trying a new recipe, rearranging the furniture, or coming up with a new way to solve a problem at work. In order to foster creativity in yourself and others, it is important to create an environment that encourages experimentation and risk-taking. It means giving yourself permission to fail and trying something new without fear of judgment or criticism. It also means creating space and opportunities for people to come together and collaborate on creative projects. In conclusion, the importance of creativity in modern society cannot be overstated. It is essential for personal and professional success, as well as mental health and well-being. By developing a culture of creativity and encouraging experimentation and risk-taking, we can help people and organizations thrive in a rapidly changing world. Sincerely, Your Psychologist, Consultant, Cognitive Behavioral Therapist, Yulia Churina