According to Skinner's theory, in any given situation, your behavior causes certain consequences. Certain consequences, such as praise, money, or satisfaction from solving a problem, will make the behavior more likely to be repeated in similar situations in the future. These consequences are called reinforcement. Other consequences, such as getting hurt or feeling awkward or embarrassed, make it less likely that the behavior that caused it will be repeated in similar situations and are called punishments. So, the effects of the relationship between behavior and the environment are reinforcement (reward) and punishment, respectively. An experiment conducted by Bruner and Revuski demonstrated how easily people can develop superstitious behavior. Four high school students sat at consoles that each had four telegraph keys. Students were told that each time they pressed the “correct” key, a bell would ring, a red light would flash, and they would receive 5 cents. The correct answer was key number 3. However, pressing the correct key resulted in the desired reinforcement only after a ten-second time delay. During this interval, subjects could press other keys in different sequences. Then, at some point after the delay interval, they pressed the third key again and this time received reinforcement. The results obtained were similar for all subjects. After some time, each of them began to press the keys in a certain sequence (for example, 1,2,4,3,1,2,4,3) and repeat this sequence again and again in the intervals between reinforcements. Press number 3 was the only reinforced action; pressing other keys was absolutely “superstitious.” Not only did the subjects behave superstitiously, but they all believed that pressing other keys in a given sequence was necessary to “set up” the correct key. They were completely unaware of their superstitious behavior. Thus, we can conclude that a person himself comes up with various superstitions based on previously gained life experience. If a person performs a certain action and a reward follows, then how he did it is recorded in the person’s memory, and will be repeated in the future. And if negative events occur, then a person tends to find the reason in a certain ritual of performing these actions.